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Financial
October 7, 2026
What Should a Community Bank or Credit Union Spend on Marketing?

How much should a community bank or credit union spend on marketing? Start with your growth goals, budget mix, and capacity – then use industry benchmarks to pressure-test the number.

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Financial
September 23, 2026
Goal-Based Marketing Budget: 5 Steps for Banks and Credit Unions

Discover a five-step framework that ties every marketing dollar to a business outcome – shifting the conversation from how much marketing costs to how much growth your institution wants to fund.

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Financial
August 26, 2026
Marketing Budgets: 3 Buckets Banks and Credit Unions Need

Community bank and credit union marketing budgets look like one number, but they’re really three: Goodwill, Tools & Tech, and Growth. Here’s how CMOs can separate the buckets, report them honestly, and set the right expectations for each.

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