With a tradition of people-driven banking going back more than 70 years, California’s South Bay Credit Union wanted to deliver a state-of-the-art online experience for its community. It was time for a new website.
The team collaborated with Lightstream to build a stunning website that addressed the credit union’s key priorities:
- Increasing engagement with intuitive website navigation
- Ensuring accessible web design for an inclusive online experience
- Making information easy to find with clutter-free product pages
- Emphasizing education with greater visibility for blog content
- Putting the credit union’s value proposition front and center
Each aspect of the website redesign was meticulously planned and executed, with continuous collaboration with the credit union’s stakeholders to ensure alignment with their vision.
Lightstream’s in-house specialists handled strategy, writing, design, coding, project management, and technical implementation.
TRANSFORMING THE USER EXPERIENCE
Recognizing the need for an extensive redesign, South Bay Credit Union worked with Lightstream to create a more intuitive, informative, and interactive website that’s welcoming and accessible for all users.
With a laser focus on user experience, the redesign introduced streamlined headers, footers, and navigation menus, clearer, more organized product pages, and enhanced content visibility. Accessibility was prioritized at every stage of production, ensuring WCAG compliance.
DESIGNING A NEXT-GENERATION CREDIT UNION WEBSITE
The redesigned South Bay Credit Union website is equipped with a suite of innovative design and development features to create a more welcoming experience and to guide users seamlessly through their journey.
Key enhancements included:
- A highly responsive, mobile-first website design with simple navigation
- Attractive icons and color-blocked sections to make product content stand out
- Interactive elements like sliders, tables, and forms
- Customized modules that SBCU staff can easily update
- Optimized performance to reduce load times and support SEO
BOOSTING THE CREDIT UNION BRAND
To strengthen its messaging for prospective members, the homepage prominently features a “Why Choose South Bay Credit Union” section, emphasizing the benefits of membership before transitioning into product and service details.
To encourage interaction and drive sales, cross-selling opportunities were optimized throughout the site.
In keeping with the credit union’s focus on financial education, the blog is highlighted on the homepage, easy to find in the navigation menu, and spotlighted throughout the site for greater visibility and engagement.
SUCCESS BY THE NUMBERS
The new South Bay Credit Union website exceeded the client’s expectations, garnering remarkable engagement in the first three months.
- 119K website views
- 57K website users
- 1K conversion clicks for new members
These stats reflect a significantly enhanced UX, leading to deeper interactions, better access to information, and a higher conversion rate for new members.
LET’S REIMAGINE YOUR CREDIT UNION OR BANK WEBSITE
At Lightstream, we’ve helped financial institutions across the country to build websites that enhance the user experience and express their brands beautifully. See how we can deliver better results at lower costs – with dependable guidance at every step.
Ready to start a conversation? Click here to tell us a about your financial institution’s website goals.