NCPD Federal Credit Union’s new website gives their members in uniform easy access to the financial tools they need, whether they’re at home or on the beat.
Chartered in 1940, NCPD FCU is committed to serving Nassau County’s law enforcement community and their families with superior, virtually fee-free financial services.
NCPD FCU wanted to completely refresh its current website, incorporating a brighter, more modern look and bold graphics throughout its design. Layout restrictions, macro-level navigation, cluttered and non-specific product pages, and a lack of effective cross-sells had led to navigation issues on the credit union’s previous website, so they wanted a website that would ensure users could easily find and understand the information they needed.
Their messaging approach is to inform versus sell, so a member-first, user-friendly design was essential. NCPD FCU also wanted a site that could be easily updated by the marketing team, without a need for IT assistance.
NEW LOOK. NEW INSIGHTS. NEW CONVERSATIONS.
Recognizing the need for an extensive redesign that was both aesthetically pleasing and functionally robust, NCPD Federal Credit Union worked with Lightstream to create an intuitive, informative, and interactive website that’s welcoming and accessible for all users.
With a laser focus on user experience, the redesign introduced straightforward headers, footers, and navigation menus that introduced clearer, more organized product pages and enhanced content visibility.
Standout product offerings with competitive APRs and APYs are highlighted near the top of the homepage with eye-catching icons. The credit union’s impressive statistics highlighting members served, years of service, assets, and scholarship awards are displayed as dynamic graphics under a “Why Choose NCPD Federal Credit Union” section prominently featured on the homepage. High-value products and services are featured with bold callouts that open punchy, product-focused descriptions or more in-depth, but organized content presented to inform current and prospective members about everything from security to account access and offer access to helpful financial tools and calculators.
The blog is highlighted on the homepage, increasing visibility and user engagement with the credit union’s thought leadership content. Satisfied member testimonials are featured throughout the site as opportunities for NCPD FCU members to complete surveys and share their thoughts. This underscores the credit union’s commitment to its members and its mission to continue improving members’ experiences
INDUSTRY-LEADING FEATURES
Key design enhancements included:
- A bright, modern design to capture current and prospective members’ interest and promote brand recognition
- Redesigned navigation using organized, partitioned pages for micro-level content
- Blocked sections to enhance content readability
- Enhanced product descriptions to promote member interest and engagement
- Strategy Academy blog content that presents the credit union as a trusted resource for educational content
- Strategy Academy professionally designed calculators to help members better understand their financial options
- A testimonial module and site rating pop-up to gather real-time feedback from members
- Interactive elements, dynamic graphics, and a WCAG-compliant color palette and formatting
Key development enhancements included:
- A highly responsive, mobile-first approach
- Customized modules NCPD staff can easily update
- Advanced security measures
- Optimized performance to reduce load times, improve UX, and support SEO efforts
Each aspect was meticulously planned and executed, with continuous collaboration with the credit union’s stakeholders to ensure alignment with their vision and goals. Lightstream’s 40-plus in-house specialists handled strategic planning, writing, design, coding, project management, and technical implementation, delivering a site that exceeded the client’s expectations.
SUCCESS BY THE NUMBERS
The new NCPD Federal Credit Union website garnered remarkable attention and engagement in its first 60 days post-launch, with:
These statistics reflect a significantly enhanced user experience, which has led to increased engagement, improved information dissemination, and a higher conversion rate for new members.
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