Branding

Do you think your financial institution needs a brand refresh? Is building brand equity a key component in your M&A strategy? Our proven eight-step Brand Exploration Process is designed to help you arrive at an authentic brand that resonates with stakeholders.

• Brand Research – Let us help you identify where you fit within the marketplace. What are your core competencies? How are you perceived? What does the market want? What brand positioning hasn’t been claimed by competitors? We’ll analyze your bank and the environment in which you operate to identify your brand sweet spot.
• Brand Identity – Once you know your brand sweet spot, let us develop your identity – the outward expression of your financial institution’s inner nature.
• Brand Training – People can spot a fake almost instantly. That’s why lasting brands start on the inside of the organization and work their way out. We’ll help your team members talk the talk, and more importantly, walk the walk, so each day you’re living out your brand promise.
• Brand Guidelines – To build brand equity, you need consistency. We’ll develop guidelines that will ensure that your signage, advertising, and marketing is providing maximum impact.