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Learn how to better measure the success of your marketing and guide your marketing strategies with robust key performance indicators.

Liberal arts degree programs are an essential part of educating students in the 21st century.

Learn strategies for maintaining brand loyalty and building your patient base as healthcare increasingly shifts from inpatient to outpatient models of care.

Calculating ROI requires sales tracking and attribution, which can be challenging. We will look at ways to overcome some of the obstacles.

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.

Unify your university’s social media marketing strategy across departments.

Women make 80 percent of the healthcare decisions in U.S. households. Learn how to reach them at every age and stage and convert them to customers with targeted health marketing.

How to boost your next campaign by shifting the focus from features to benefits.

Learn how end-of-year fundraising emails, fundraising letters, social media and other resources can help higher ed marketers.

Relatable personal stories of regained health and hope help build brand trust in healthcare and hospital marketing.

Learn how to improve your conversions on Facebook and Google by building comprehensive, integrated digital advertising campaigns.

For many colleges and universities, good students are getting harder to find.