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Today’s healthcare consumers are more sophisticated – and more selective – than ever before. These key selling points can help you reach them.

A healthy, value-driven culture boosts employee morale, empowerment and productivity – and these translate into a great member experience. That’s why it’s essential to align your financial institution’s culture and branding efforts.

Brand architecture shapes the university brand through every communication, consistently promoting a unique promise that resonates with each audience.

Effective brand marketing in healthcare means knowing your target audiences and their perceptions of your brand, following defined brand guidelines in all the content you produce, and avoiding false or outdated claims.

Learn how your branch can give modern consumers the experience they’re looking for.

The key to getting alumni buy-in is to start early. Implement automation software to track students and collect data, and use digital marketing and advertising tactics to captivate your audience. Strengthen alumni loyalty by threading with powerful brand messaging.

Robotic surgery. Supercomputers. 3-D printed drugs. For healthcare consumers, new fields and technologies are making medicine seem more futuristic – and more complex – every day.

More people are using their phones to search for financial products and services than ever before. Is your bank or credit union keeping up with changing technology?

It’s time for a cultural shift in higher ed marketing. Tear down your silos and develop a culture of collaboration. You’ll gain plenty of efficiencies, drive consistency into your brand positioning and be better aligned with institutional priorities.

When it comes to healthcare, audiences respond more positively to branded content that addresses health issues, questions, and frustrations they relate to, rather than traditional, salesy advertising strategies.

Learn how your bank or credit union can use Facebook to find high-value business leads and develop more effective marketing strategies.