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Facebook Now Gives Faster-Loading Websites Better Ad Placement

If there wasn’t already enough of a reason to make sure your web pages load as quickly as possible, Facebook’s latest update factors in page load times when ranking items in users’ newsfeeds. This means that links with faster load times will appear higher in newsfeeds, and gain more visibility than those with slower load […]

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Integrating SEO and SEM for Better Results

Search Engine Optimization (SEO) and pay-per-click Search Engine Marketing (SEM) are two major parts of any digital marketing initiative. Unfortunately, many marketers treat them as two separate efforts rather than using them to complement each other.  Integrating SEO and SEM as part of a comprehensive digital marketing strategy can improve your search engine rankings, drive […]

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Take Your Digital Marketing Beyond Google and Facebook

With Google and Facebook controlling more than 60 percent of the digital ad market combined, some advertisers are concerned that the two giants may use their duopoly to drive prices upward. Plenty of big players are looking to grab more digital ad revenue, however, and are taking steps to entice more advertisers. Here are a […]

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An Emerging Trend in TV Advertising

If you’ve never heard of over-the-top content, you might think of a patently ridiculous comedy like Naked Gun or The Office, or an overly dramatic show like pretty much any daytime soap opera (especially if you’re into telenovelas). And while these may be examples of one kind of over-the-top content, the term means something completely […]

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The Advantages of Advertising on YouTube

YouTube recently announced it has reached a billion hours of views—not in total, but PER DAY. If you divide that number evenly among the world’s 3.4 billion internet users, it means that the average user is watching almost 18 minutes of YouTube videos every single day. And 50% of that viewing is being done on […]

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