Some of the world’s biggest brands trust WordPress to deliver their content to millions of visitors. These brands include CNN, Forbes, the White House, and The New York Times, as well as thousands of financial institutions, health systems, universities, and other organizations. Across the globe there are more than 75 million websites that use WordPress as their content management system.
So why do more than 75 million websites use WordPress as their content management system? Here are five reasons why this content management system is so popular:
1. IT IS COST-EFFECTIVE
Web development is not cheap, especially when you want a custom design and custom functionality with a high degree of security. That is one of the main reasons so many businesses, organizations, and government entities use WordPress – because it is an open-source platform with no licensing fees. This means that the back-end functionality has already been developed for you, so you can put more resources into creating a custom design and building content.
It also frees you from using an expensive web developer who doesn’t meet your needs. simply because they designed your system and are the only one who knows their way around it. Another advantage is that most developers are familiar with WordPress so it’s easy to change vendors or have multiple vendors work on different aspects of your web and content development.
2. IT IS EASY TO USE
One of the biggest advantages of using WordPress is that its intuitive, user-friendly content management system makes uploading and organizing content a breeze. With a minimal amount of training, your marketing team can update your web content, add blog posts, put together image galleries, upload videos, and more. This is great for marketers who are working with smaller budgets or want to bring some aspects of managing their web content in-house. WordPress requires very little technical expertise to upload and post a blog or other web content.
3. IT IS SECURE
Just because WordPress is an open-source platform doesn’t mean it is not secure. In fact, it has many built-in security features and plug-ins that can be added on for extra security. That is why so many organizations that collect and store sensitive data such as financial information, medical records, or other personal information personal information trust WordPress.
While WordPress has built a track record of security and reliability, not all WordPress sites are created equal. It’s important to work with a web developer who knows how to set up advanced security protocols in WordPress and is up to date on best practices so hackers cannot infiltrate your site or steal sensitive data.
4. IT IS HIGHLY CUSTOMIZABLE
In addition to being able to fully customize the look and feel of your site in a way that engages visitors and reflects your brand identity, developers are constantly creating free and low-cost plug-ins and extensions that allow you to add all sorts of custom features to your website. And, if there is a specific feature, you’re looking for that has not already been developed, there’s a good chance our developers at Lightstream can customize it on the back end for users.
5. IT ALLOWS FOR SEAMLESS INTEGRATION
While WordPress isn’t going to handle things like bank transactions or medical records on its own, it can be seamlessly integrated with many other systems. This allows you to manage your web content, blog, and other features through WordPress without compromising the security or functionality of any specialized systems, and gives your customers, patients, or visitors access to all the services they expect online, all while keeping their sensitive information secure.
At Lightstream, we specialize in developing highly secure websites built on a WordPress platform. Whether you seek to refresh existing content add functionality, or an entirely new website our team of expert designers, programmers, and content creators can help you create a website that will engage your audience and help grow your brand. Learn how the experts at LIGHTSTREAM can help you.