Robotic surgery. Supercomputers. 3-D printed drugs. For healthcare consumers, new fields and technologies are making medicine seem more futuristic – and more complex – every day.
When promoting the latest innovation at your hospital or health system, it’s important not to let the novelty of this offering distract from its most essential benefit: better care, such as through more accurate diagnoses or faster recovery times. High-level, benefit-driven messaging is key.
At the same time, it’s important to supplement this value proposition with more detailed information to satisfy today’s research-savvy consumers.
Have a thorough online content strategy that gives patients all the information they need about your latest innovation – how it works, why it’s better, and what patients can expect. Not only will this position your organization as leading-edge, it can help you become a go-to resource for your community’s healthcare questions.
5 Innovations That Are Reshaping Healthcare
- Super-Powerful Computers
Designing an effective treatment plan takes deep experience and in-depth familiarity with the latest medical literature. Unfortunately, no physician can possibly read and digest every paper or study in his or her field. Now, advances in AI, machine learning, and computer processing are bridging the gap between the physician and the vast amount of available data. The famous supercomputer created by IBM, Watson, is now helping oncology teams organize and scan this massive body of research to discover new, potentially more effective treatment options.
500 gigabytes – The amount of medical data IBM’s Watson can process in 1 second.
Thanks to their precision, cost savings, and improved patient outcomes, robotic tools are expected to become increasingly commonplace. Along with minimally invasive procedures currently performed with tools like CyberKnife®, medical robotics are projected to play a bigger role in departments outside the OR too.
10,500 units per year – Projected market for robotic medical devices by 2021.1
- Integrative Medicine
Healthcare consumers have become increasingly open to treatment and prevention options outside conventional Western medicine. Now, more healthcare providers are merging traditional and less traditional disciplines to support patient wellness and provide more comprehensive care.
38% of American adults currently use complementary and alternative medicine (CAM).2
- 3-D & 4-D
3-D imaging techniques are already helping increase the precision of mammograms and other diagnostic methods. Now, 4-D imaging is adding the “fourth dimension” – time and motion – to give doctors a real-time view of the body’s functioning and help improve accuracy. In some cases, 4-D technology can eliminate the need for more invasive diagnostic procedures.
This breakthrough is drastically improving the affordability and accessibility of many types of care. Now, new technologies and service lines bring a wide array of services to patients’ homes, including video consultations with specialists, on-demand primary care, and remote diagnostics. Expect this consumer-driven trend to drive much of the market – and your hospital’s marketing – for years to come.
7 million U.S. patients are expected to use telemedicine in 2018.3
Marketing your innovative healthcare services requires a sophisticated approach and in-depth knowledge. Our experienced team can deliver. Reach out today to learn more.
- Source: Tractica.
- Source: National Center for Complementary and Integrative Health.
- Source: Becker’s Hospital Review.