Google’s Demand Gen: What You Need to Know

Discover AI-powered Demand Gen’s unique features and impact on digital marketing strategies.

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8 Proven Strategies for Effective Higher Education Landing Pages

To maximize conversions, design landing pages to provide an exceptional user experience.

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How AI Can Revolutionize Higher Education Marketing

Push your higher education marketing into the future. Generative AI can expand and enhance your marketing capabilities and help you execute powerful strategies.

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Take Advantage of Traditional Media in Your Higher Ed Marketing Campaigns

Discover how traditional media channels can play an integral part in your higher ed marketing campaigns.

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15 Tips to Ensure Your Emails Are Sending the Right Message

Learn how to perfect your college or university email campaigns with these 15 tips for error-free emails.

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Human Interest: Tips for Making Your Messaging More Relatable

To attract diverse demographics that are becoming more cynical about the value of higher education, your messaging needs to be relatable, interesting, and human.

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Transform Your Alumni Engagement Strategy

We understand that your alumni are a hugely important resource for your college or university. Since they have firsthand experience with your courses, campus services, research programs, faculty mentors, networking opportunities and more, they can often provide the strongest testimonials – encouraging prospective students to apply and prospective donors and industry partners to commit funding […]

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Reach Your Target Audiences With Spotify (PART 2)

WELCOME BACK! In the first installment of this blog series, you learned about how Spotify can be a valuable channel for colleges and universities to reach Gen Z and millennial prospects. Now, let’s take a look at the seven different types of ads that this streaming platform supports and seven tips for crafting ads that […]

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Reach Your Target Audiences With Spotify (PART 1)

This leading music and podcast streaming service can be a valuable channel for colleges and universities to reach Gen Z and millennial prospects.

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WCAG Audits: What Higher Ed Marketers Need to Know

Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.

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