Your marketing department may produce the most beautiful brochures, intuitive, informative websites, and eye-catching billboards but still not be attracting as many new students as you’d like. This may come down to one very important missing piece. When prospective students look at your college or university, they are trying to imagine themselves there. Using descriptions […]
As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.
Choosing a college or university is a big decision – quite often the biggest one your prospective students have ever faced. They want to make sure yours is the best possible fit for their educational goals and ideal campus experience. They have questions that require detailed, personalized answers before they commit. Conversational marketing, a dialogue-driven […]
Creating short-form videos, especially on platforms like TikTok and Instagram Reels, means you’ll be engaging prospects where they’re already spending time.
Students who are interested in your school may need help understanding your application process. Developing a cache of resources to ease the process can help you increase admissions.
Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.
Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.
Level up your Instagram strategy to increase recruitment, improve engagement, and have more fun with your marketing plan.
Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.
Fundraising and donor relations are all about connection. Social distancing guidelines may make it difficult for you to meet with donors in person, hold your annual gala, or host other live fundraising events, but it doesn’t reduce your donors’ desire to connect with you. Engaging your community of supporters virtually is essential to preserving your […]