5 Ways to Keep Donors Engaged While Social Distancing

Fundraising and donor relations are all about connection. Social distancing guidelines may make it difficult for you to meet with donors in person, hold your annual gala, or host other live fundraising events, but it doesn’t reduce your donors’ desire to connect with you. Engaging your community of supporters virtually is essential to preserving your […]

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Motivating Accepted Students to Commit & Enroll

With the right communications strategy, you can keep accepted students engaged and keep your school enrollment numbers up.

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5 Ideas for Closing the Skills Gap

Skills gaps hurt recent college graduates and employers. Helping students develop work skills can help your institution stand out from the rest.

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5 Reasons Universities and Colleges Should Use OTT Advertising

Learn why OTT advertising is an essential part of any higher ed marketing strategy.

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5 Ways Colleges and Universities Are Working to Improve Mental Health on Campus

Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.

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Less Stress and More Year-End Giving Success: Personalization – The Gift that Keeps on Giving

Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.

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Google’s New Ad Metrics: What You Need to Know

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

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Securing Marketing’s Place at the Table: 3 Messages for Navigating Leadership Changes in Higher Education

Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.

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4 Questions to Jumpstart Your Annual Marketing Plan

Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.

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Increase Graduate Enrollment With These 7 Lead-Nurturing Campaign Tips

Learn seven critical steps to creating an engaging lead nurturing campaign to increase graduate school enrollment.

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