Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.
Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.
Level up your Instagram strategy to increase recruitment, improve engagement, and have more fun with your marketing plan.
Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.
Fundraising and donor relations are all about connection. Social distancing guidelines may make it difficult for you to meet with donors in person, hold your annual gala, or host other live fundraising events, but it doesn’t reduce your donors’ desire to connect with you. Engaging your community of supporters virtually is essential to preserving your […]
With the right communications strategy, you can keep accepted students engaged and keep your school enrollment numbers up.
Skills gaps hurt recent college graduates and employers. Helping students develop work skills can help your institution stand out from the rest.
Learn why OTT advertising is an essential part of any higher ed marketing strategy.
Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.
Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.