5 Reasons Universities and Colleges Should Use OTT Advertising

Learn why OTT advertising is an essential part of any higher ed marketing strategy.

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5 Ways Colleges and Universities Are Working to Improve Mental Health on Campus

Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.

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Less Stress and More Year-End Giving Success: Personalization – The Gift that Keeps on Giving

Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.

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Google’s New Ad Metrics: What You Need to Know

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

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Securing Marketing’s Place at the Table: 3 Messages for Navigating Leadership Changes in Higher Education

Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.

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4 Questions to Jumpstart Your Annual Marketing Plan

Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.

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Increase Graduate Enrollment With These 7 Lead-Nurturing Campaign Tips

Learn seven critical steps to creating an engaging lead nurturing campaign to increase graduate school enrollment.

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Painless Practices for Award-Winning University Magazines

Learn five important ways higher ed marketers effectively improve their alumni magazines or newsletters and better engage readers.

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Marketing a Liberal Arts Education

Liberal arts degree programs are an essential part of educating students in the 21st century.

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