Education Marketing Blog

WELCOME BACK! In Part 1 of this series, you learned about YouTube advertising and how it can empower colleges and universities to connect with their communities. Now, let’s take a look at four different video ad formats currently available on YouTube, six quick tips for creating great video content, and how to get started with […]

For colleges and universities, YouTube ads can be a powerful tool for attracting prospective students’ attention and boosting enrollment.

Are your student enrollment, alumni participation, and donor funding slowly decreasing? If so, when’s the last time you updated your website content? The needs of your prospective and current students, donors, and alumni are always evolving, and your institution’s website should evolve with them. Website audits allow you to update your content so it’s more […]

Your marketing department may produce the most beautiful brochures, intuitive, informative websites, and eye-catching billboards but still not be attracting as many new students as you’d like. This may come down to one very important missing piece. When prospective students look at your college or university, they are trying to imagine themselves there. Using descriptions […]

As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.

Choosing a college or university is a big decision – quite often the biggest one your prospective students have ever faced. They want to make sure yours is the best possible fit for their educational goals and ideal campus experience. They have questions that require detailed, personalized answers before they commit. Conversational marketing, a dialogue-driven […]

Creating short-form videos, especially on platforms like TikTok and Instagram Reels, means you’ll be engaging prospects where they’re already spending time.

Students who are interested in your school may need help understanding your application process. Developing a cache of resources to ease the process can help you increase admissions.

Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.

Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.