Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.
Fundraising and donor relations are all about connection. Social distancing guidelines may make it difficult for you to meet with donors in person, hold your annual gala, or host other live fundraising events, but it doesn’t reduce your donors’ desire to connect with you. Engaging your community of supporters virtually is essential to preserving your […]
With the right communications strategy, you can keep accepted students engaged and keep your school enrollment numbers up.
Skills gaps hurt recent college graduates and employers. Helping students develop work skills can help your institution stand out from the rest.
Learn why OTT advertising is an essential part of any higher ed marketing strategy.
Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.
Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.
Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.
Securing Marketing’s Place at the Table: 3 Messages for Navigating Leadership Changes in Higher Education
Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.
Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.