Education Marketing Blog
5 Ways Colleges and Universities Are Working to Improve Mental Health on Campus
Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.
Less Stress and More Year-End Giving Success: Personalization – The Gift that Keeps on Giving
Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.
Google’s New Ad Metrics: What You Need to Know
Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.
Securing Marketing’s Place at the Table: 3 Messages for Navigating Leadership Changes in Higher Education
Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.
4 Questions to Jump-Start Your Annual Marketing Plan
Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.
Increase Graduate Enrollment With These 7 Lead-Nurturing Campaign Tips
Learn seven critical steps to creating an engaging lead nurturing campaign to increase graduate school enrollment.
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score
Facebook Ad performance metrics are getting a facelift.
Painless Practices for Award-Winning University Magazines
Learn five important ways higher ed marketers effectively improve their alumni magazines or newsletters and better engage readers.
Marketing a Liberal Arts Education
Liberal arts degree programs are an essential part of educating students in the 21st century.
‘Storynomics’: The 8 Stages of Great Story-Driven Marketing
Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.