Painless Practices for Award-Winning University Magazines

Learn five important ways higher ed marketers effectively improve their alumni magazines or newsletters and better engage readers.

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Marketing a Liberal Arts Education

Liberal arts degree programs are an essential part of educating students in the 21st century.

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‘Storynomics’: The 8 Stages of Great Story-Driven Marketing

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.

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Unify Your Approach to Higher Ed Social Media

Unify your university’s social media marketing strategy across departments.

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Year-End Giving Tips for Higher Ed Marketers

Learn how end-of-year fundraising emails, fundraising letters, social media and other resources can help higher ed marketers.

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Weathering the Enrollment Drought

For many colleges and universities, good students are getting harder to find.

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Brand Positioning in Higher Ed: Stake Your Institution’s Claim

Brand architecture shapes the university brand through every communication, consistently promoting a unique promise that resonates with each audience.

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5 Stats on Alumni Engagement Best Practices for Higher Ed

The key to getting alumni buy-in is to start early. Implement automation software to track students and collect data, and use digital marketing and advertising tactics to captivate your audience. Strengthen alumni loyalty by threading with powerful brand messaging.

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Move From Marketing Silos to Synergy in Higher Ed

It’s time for a cultural shift in higher ed marketing. Tear down your silos and develop a culture of collaboration. You’ll gain plenty of efficiencies, drive consistency into your brand positioning and be better aligned with institutional priorities.

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