Education Marketing Blog

Facebook Ad performance metrics are getting a facelift.

Learn five important ways higher ed marketers effectively improve their alumni magazines or newsletters and better engage readers.

Liberal arts degree programs are an essential part of educating students in the 21st century.

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.

Unify your university’s social media marketing strategy across departments.

Learn how end-of-year fundraising emails, fundraising letters, social media and other resources can help higher ed marketers.

For many colleges and universities, good students are getting harder to find.

Brand architecture shapes the university brand through every communication, consistently promoting a unique promise that resonates with each audience.

The key to getting alumni buy-in is to start early. Implement automation software to track students and collect data, and use digital marketing and advertising tactics to captivate your audience. Strengthen alumni loyalty by threading with powerful brand messaging.

It’s time for a cultural shift in higher ed marketing. Tear down your silos and develop a culture of collaboration. You’ll gain plenty of efficiencies, drive consistency into your brand positioning and be better aligned with institutional priorities.