Brand architecture shapes the university brand through every communication, consistently promoting a unique promise that resonates with each audience.
The key to getting alumni buy-in is to start early. Implement automation software to track students and collect data, and use digital marketing and advertising tactics to captivate your audience. Strengthen alumni loyalty by threading with powerful brand messaging.
It’s time for a cultural shift in higher ed marketing. Tear down your silos and develop a culture of collaboration. You’ll gain plenty of efficiencies, drive consistency into your brand positioning and be better aligned with institutional priorities.