Everything You Need to Know About Website UX Audits

What happens when a patient arrives at your healthcare facility and there is no one to greet them? Do they get what they need, or do they wander around and ultimately leave, frustrated? A visit to your website can have the same results if the user experience (UX) is not carefully cultivated. Patients or potential […]

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Bolstering Your Healthcare Brand With Social Proof

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

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Short Video Marketing for Health Systems: Tips of the Trade

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

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7 tips to Improve Conversion Rates

7 ways to raise conversion rates for your digital marketing campaigns.

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Leveraging Price Transparency as a Marketing Opportunity

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

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5 Tips for Creating a Healthcare Omnichannel Marketing Strategy

Audiences for health systems are often fragmented, inhibiting marketing efficacy. Learn how omnichannel marketing can help health systems connect with patients.

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How To Conduct a Health System Website Audit (and Why It Matters)

When you create content and post it to your health system’s website, it’s tempting to think that nothing else needs to be done. The truth is that no matter how perfect a piece is when it’s posted, it still needs regular attention, which comes in the form of website audits. Web content audits are a […]

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What You Should Know About Jargon’s Effect on Your Healthcare Marketing

Learn why – and how – to avoid medical jargon in your healthcare marketing strategy.

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Why Paid Search Works for Healthcare Systems

How to use paid digital advertising to amplify your healthcare marketing

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Gaining Trust Through Social Proof

Understand the value of social proof and how to use it to amplify your brand

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