How To Conduct a Health System Website Audit (and Why It Matters)

When you create content and post it to your health system’s website, it’s tempting to think that nothing else needs to be done. The truth is that no matter how perfect a piece is when it’s posted, it still needs regular attention, which comes in the form of website audits. Web content audits are a […]

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What You Should Know About Jargon’s Effect on Your Healthcare Marketing

Learn why – and how – to avoid medical jargon in your healthcare marketing strategy.

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Why Paid Search Works for Healthcare Systems

How to use paid digital advertising to amplify your healthcare marketing

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Gaining Trust Through Social Proof

Understand the value of social proof and how to use it to amplify your brand

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Amazingly Simple Marketing Tips To Boost Telemedicine Volume

The burden of getting the word out about telehealth falls on healthcare marketing. Learn the strategies and tactics you need in this blog post.

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Smart Healthcare Marketing Strategies in Uncertain Times

In an era of uncertainty, making the right marketing decisions is critical to enhance the value of your hospital or health system brand.

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Preparing Your Brand For New Life In the Tail of Coronavirus

As most healthcare systems move out of emergency response to the COVID-19 pandemic, the question arises: How do you market now? Many hospitals and healthcare systems are struggling for revenue because they paused elective and specialty surgeries so they could manage patients with the novel coronavirus. Once your hospital is ready to resume scheduling surgeries […]

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5 Reasons Health Systems Should Use OTT Advertising

Learn why OTT advertising is an essential part of any healthcare marketing strategy.

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Why Context Matters in Healthcare Marketing

While engaging content is a central component of any digital marketing strategy, it doesn’t do much good if it isn’t reaching the people who need to see it and reaching them in a way that works for them.

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7 Reasons You Need a More Robust Content Marketing Strategy

Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.

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