Healthcare Marketing Blog

In an era of uncertainty, making the right marketing decisions is critical to enhance the value of your hospital or health system brand.

As most healthcare systems move out of emergency response to the COVID-19 pandemic, the question arises: How do you market now? Many hospitals and healthcare systems are struggling for revenue because they paused elective and specialty surgeries so they could manage patients with the novel coronavirus. Once your hospital is ready to resume scheduling surgeries […]

Learn why OTT advertising is an essential part of any healthcare marketing strategy.

While engaging content is a central component of any digital marketing strategy, it doesn’t do much good if it isn’t reaching the people who need to see it and reaching them in a way that works for them.

Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

The number of patients who use telehealth services is projected to double in the next 5 to 10 years.

Learn how healthcare marketers can attract consumers interested in wellness by emphasizing patient satisfaction and patient-centered care.

HRA programs have a variety of benefits for employers and employees, not to mention health systems. They make sense for everyone involved, which makes it easy to encourage employers to participate.

Learn how to market to patients who have sensitive health concerns.