Healthcare Marketing Blog

Facebook Ad performance metrics are getting a facelift.

Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.

Learn strategies for maintaining brand loyalty and building your patient base as healthcare increasingly shifts from inpatient to outpatient models of care.

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.

Women make 80 percent of the healthcare decisions in U.S. households. Learn how to reach them at every age and stage and convert them to customers with targeted health marketing.

Relatable personal stories of regained health and hope help build brand trust in healthcare and hospital marketing.

Today’s healthcare consumers are more sophisticated – and more selective – than ever before. These key selling points can help you reach them.

Effective brand marketing in healthcare means knowing your target audiences and their perceptions of your brand, following defined brand guidelines in all the content you produce, and avoiding false or outdated claims.

Robotic surgery. Supercomputers. 3-D printed drugs. For healthcare consumers, new fields and technologies are making medicine seem more futuristic – and more complex – every day.

When it comes to healthcare, audiences respond more positively to branded content that addresses health issues, questions, and frustrations they relate to, rather than traditional, salesy advertising strategies.