Healthcare Marketing Blog
Become Your Patients’ Go-To Wellness Resource
Learn how healthcare marketers can attract consumers interested in wellness by emphasizing patient satisfaction and patient-centered care.
Top Healthcare Marketing Trends for 2019: Health Risk Assessments
HRA programs have a variety of benefits for employers and employees, not to mention health systems. They make sense for everyone involved, which makes it easy to encourage employers to participate.
Show Patients Your Sensitive Side
Learn how to market to patients who have sensitive health concerns.
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score
Facebook Ad performance metrics are getting a facelift.
Use Journey Mapping to Keep Patients Coming Back
Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.
Embracing the Shift: Marketing Strategies That Highlight Outstanding Outpatient Care
Learn strategies for maintaining brand loyalty and building your patient base as healthcare increasingly shifts from inpatient to outpatient models of care.
‘Storynomics’: The 8 Stages of Great Story-Driven Marketing
Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.
Use Persona Marketing to Reach Healthcare Decision-Makers
Women make 80 percent of the healthcare decisions in U.S. households. Learn how to reach them at every age and stage and convert them to customers with targeted health marketing.
Storytelling in Marketing: Attract Potential Patients with Inspiring Anecdotes
Relatable personal stories of regained health and hope help build brand trust in healthcare and hospital marketing.
For Healthcare Consumers, It’s All About Experience
Today’s healthcare consumers are more sophisticated – and more selective – than ever before. These key selling points can help you reach them.