Use Journey Mapping to Keep Patients Coming Back

Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.

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Embracing the Shift: Marketing Strategies That Highlight Outstanding Outpatient Care

Learn strategies for maintaining brand loyalty and building your patient base as healthcare increasingly shifts from inpatient to outpatient models of care.

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‘Storynomics’: The 8 Stages of Great Story-Driven Marketing

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.

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Use Persona Marketing to Reach Healthcare Decision-Makers

Women make 80 percent of the healthcare decisions in U.S. households. Learn how to reach them at every age and stage and convert them to customers with targeted health marketing.

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Storytelling in Marketing: Attract Potential Patients with Inspiring Anecdotes

Relatable personal stories of regained health and hope help build brand trust in healthcare and hospital marketing.

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For Healthcare Consumers, It’s All About Experience

Today’s healthcare consumers are more sophisticated – and more selective – than ever before. These key selling points can help you reach them.

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Healthcare Marketers: Does Your Brand Have a Clear Voice?

Effective brand marketing in healthcare means knowing your target audiences and their perceptions of your brand, following defined brand guidelines in all the content you produce, and avoiding false or outdated claims.

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5 Healthcare Game-Changers & What They Mean for Marketers

Robotic surgery. Supercomputers. 3-D printed drugs. For healthcare consumers, new fields and technologies are making medicine seem more futuristic – and more complex – every day.

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5 Ways Using Sponsored Content Can Promote Thought Leadership and Help You Build Your Healthcare Brand

When it comes to healthcare, audiences respond more positively to branded content that addresses health issues, questions, and frustrations they relate to, rather than traditional, salesy advertising strategies.

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