Storytelling in Marketing: Attract Potential Patients with Inspiring Anecdotes

Relatable personal stories of regained health and hope help build brand trust in healthcare and hospital marketing.

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For Healthcare Consumers, It’s All About Experience

Today’s healthcare consumers are more sophisticated – and more selective – than ever before. These key selling points can help you reach them.

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Healthcare Marketers: Does Your Brand Have a Clear Voice?

Effective brand marketing in healthcare means knowing your target audiences and their perceptions of your brand, following defined brand guidelines in all the content you produce, and avoiding false or outdated claims.

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5 Healthcare Game-Changers & What They Mean for Marketers

Robotic surgery. Supercomputers. 3-D printed drugs. For healthcare consumers, new fields and technologies are making medicine seem more futuristic – and more complex – every day.

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5 Ways Using Sponsored Content Can Promote Thought Leadership and Help You Build Your Healthcare Brand

When it comes to healthcare, audiences respond more positively to branded content that addresses health issues, questions, and frustrations they relate to, rather than traditional, salesy advertising strategies.

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