Education

As graduate program options increase, higher ed marketers need to improve engagement and make the enrollment process as easy as possible.

Creating short-form videos, especially on platforms like TikTok and Instagram Reels, means you’ll be engaging prospects where they’re already spending time.

Students who are interested in your school may need help understanding your application process. Developing a cache of resources to ease the process can help you increase admissions.

Lookalike modeling is a promising way to expand the reach of your higher ed campaigns. Learn what it is and how to add it to your toolkit.

Make responsive search ads part of your marketing plan and maximize the results of your student recruitment efforts.

Level up your Instagram strategy to increase recruitment, improve engagement, and have more fun with your marketing plan.

Ready to improve conversions? Leverage the benefits of microcopy for your school’s site. We show you how.

With the right communications strategy, you can keep accepted students engaged and keep your school enrollment numbers up.