Education

Skills gaps hurt recent college graduates and employers. Helping students develop work skills can help your institution stand out from the rest.

Learn why OTT advertising is an essential part of any higher ed marketing strategy.

Mental health is a growing concern at colleges and universities, and many are working to offer more resources and take a more proactive approach to help students. But there is still a lot of room for improvement.

Higher ed marketers can increase their college or university’s end-of-year giving using audience personas and audience segmentation.

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

Read about three important ways to make your marketing team an invaluable part of a successful leadership transition at your college or university.

Learn four important questions and how answering them will help you write the best annual marketing plan for your institution of higher education.

Learn seven critical steps to creating an engaging lead nurturing campaign to increase graduate school enrollment.

Facebook Ad performance metrics are getting a facelift.

Learn five important ways higher ed marketers effectively improve their alumni magazines or newsletters and better engage readers.

Liberal arts degree programs are an essential part of educating students in the 21st century.

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.