Healthcare

Insights

Healthcare
January 22, 2025
Make Your Brand Memorable With a “Brandformance” Approach

The long-term growth of your brand requires a balanced approach that combines brand-building with performance marketing.

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Healthcare
December 3, 2024
Unlock the Potential of Video for Healthcare Branding

Boost your healthcare marketing with video. Learn strategies to engage patients, build trust, and drive results with effective storytelling.

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Healthcare
November 6, 2024
Storytelling in Healthcare: A Proven Path to Trust and Connection

Storytelling in healthcare marketing can evoke powerful emotions, humanize your brand, and foster trust among your audiences.

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Healthcare
October 8, 2024
Energizing Community Engagement: A Digital Healthcare Rebrand

See how Lightstream’s digital healthcare rebrand strategy led to massive growth in community connection and engagement for Salinas Valley Health.

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Healthcare
September 24, 2024
How to Stand Out in a Sea of Healthcare Content

Learn why content overload occurs in healthcare and strategies for cutting through the noise to connect with your audiences.

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Healthcare
August 27, 2024
Why Testimonials Matter in Healthcare Marketing

Showcase your hospital or healthcare system’s expertise, compassion, and patient focus, and demonstrate your humanity.

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Healthcare
July 22, 2024
Focus on the Destination: Strategic Nurse Recruitment

Lightstream executed a dynamic, destination-focused digital nurse recruitment campaign to help Southeast Georgia Health System.

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Healthcare
June 27, 2024
Beyond Data: How Storytelling Can Transform Your Healthcare Brand

Learn why storytelling is an effective marketing choice and find simple tips to improve your narrative marketing style.

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Healthcare
May 30, 2024
How to Create High-Impact Google Search Ads

How to get started with search ads, develop engaging content, add extensions, and ensure compliance with industry regulations.

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Healthcare
April 25, 2024
Consider a Patient Centric Marketing Model

The flywheel marketing method can help healthcare marketers create loyal patients, generate more leads, and drive growth.

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Healthcare
February 22, 2024
Why Digital Publications Are a Healthy Marketing Strategy

Digital publishing is the next logical step in healthcare’s electronic evolution.

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Education
January 24, 2024
Google’s Demand Gen: What You Need to Know

Discover AI-powered Demand Gen’s unique features and impact on digital marketing strategies.

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