Insights

Financial
February 3, 2025
Applying Accenture’s 2025 Life Trends to the Financial Industry

Discover how financial marketers can apply Accenture’s 2025 Life Trends to improve customer engagement, build trust, and stay compliant with evolving regulations

Read More
Insurance
February 3, 2025
How to Apply Accenture’s 2025 Life Trends to Insurance

See how insurance marketers can use Accenture’s 2025 Life Trends to build trust, enhance customer experiences, and navigate regulatory challenges.

Read More
Healthcare
February 3, 2025
Learn How to Leverage Accenture’s 2025 Life Trends for Healthcare

Discover five key takeaways from Accenture’s 2025 Life Trends to stay ahead in healthcare marketing and build stronger connections with patients and providers.

Read More
Life Sciences
February 3, 2025
How to Apply Accenture’s 2025 Life Trends to Life Sciences

Discover how life sciences marketers can use Accenture’s 2025 Life Trends to build trust, enhance patient experiences, and navigate compliance challenges.

Read More
Life Sciences
January 30, 2025
How to Balance Innovation and Regulation in Life Sciences Marketing Campaigns

Whether promoting a drug, diagnostic tool, or healthcare technology, staying compliant with authorities like the FDA and laws like HIPAA is crucial.

Read More
Healthcare
January 22, 2025
Make Your Brand Memorable With a “Brandformance” Approach

The long-term growth of your brand requires a balanced approach that combines brand-building with performance marketing.

Read More
Financial
January 8, 2025
Citizens Bank: Driving Deposit Growth With a Next-Generation Campaign

Learn how a digital marketing campaign connected a community bank with a new generation of customers – and drove deposit growth.

Read More
Insurance
December 9, 2024
Millers Mutual: Designing a Precise, Intuitive Website That Drives Growth

Lightstream reinvented Millers Mutual’s online presence to more effectively target two separate audiences, adding value for Millers and users.

Read More
Life Sciences
December 5, 2024
How to Drive ROI at Life Sciences Conferences and Trade Shows

Consider preshow, in-booth, and post-event strategies to more effectively engage your target audiences.

Read More
Financial
December 5, 2024
Crafting a Strong Brand Identity for Financial Institutions

Focusing on consistency, sustainability, and differentiation will help you better connect with your audiences and reach your marketing goals.

Read More
Healthcare
December 3, 2024
Unlock the Potential of Video for Healthcare Branding

Boost your healthcare marketing with video. Learn strategies to engage patients, build trust, and drive results with effective storytelling.

Read More
Life Sciences
November 20, 2024
How AI and Data Analytics Drive Better Engagement for Life Sciences Marketers

Data analytics and artificial intelligence allow your company to access valuable insights, create personalized experiences, and improve outreach.

Read More