Healthcare Marketing Blog

Boost your healthcare marketing with video. Learn strategies to engage patients, build trust, and drive results with effective storytelling.

Storytelling in healthcare marketing can evoke powerful emotions, humanize your brand, and foster trust among your audiences.

See how Lightstream’s digital healthcare rebrand strategy led to massive growth in community connection and engagement for Salinas Valley Health.

Learn why content overload occurs in healthcare and strategies for cutting through the noise to connect with your audiences.

Showcase your hospital or healthcare system’s expertise, compassion, and patient focus, and demonstrate your humanity.

Lightstream executed a dynamic, destination-focused digital nurse recruitment campaign to help Southeast Georgia Health System.

Learn why storytelling is an effective marketing choice and find simple tips to improve your narrative marketing style.

How to get started with search ads, develop engaging content, add extensions, and ensure compliance with industry regulations.

The flywheel marketing method can help healthcare marketers create loyal patients, generate more leads, and drive growth.

Digital publishing is the next logical step in healthcare’s electronic evolution.