Healthcare Marketing Blog
Google’s Demand Gen: What You Need to Know
Discover AI-powered Demand Gen’s unique features and impact on digital marketing strategies.
10 Best Practices for Boosting Engagement on Your Healthcare Site
Improve user experience and engagement on your healthcare websites with these 10 web design guidelines.
Recognize, Assess, and Manage Reputational Risk
Identify common brand reputation risks in healthcare, and learn prevention and management strategies for safeguarding and growing your reputation.
Enhance Your Creative Efficiency With Generative AI
Generative AI can help healthcare marketers understand consumer behavior and keep up with trends while still managing budget and regulatory constraints.
Patients Are Human – Your Brand Should Be Too
To attract new patients in an increasingly competitive healthcare market, your messaging needs to be authentic, relatable, interesting, and human.
Enhance Your Recruitment Strategy With Storytelling
Health system marketers can make a difference in a competitive recruiting market by using storytelling.
From Billboards to TV Spots: Using Traditional Media to Meet Healthcare Audiences Where They Are
Traditional media channels remain effective healthcare marketing tools. Learn how to leverage them with expertise.
15 Ways to Make Sure Your Healthcare Email Campaign Hits the Mark
Learn how to perfect your healthcare email campaigns with these 15 tips for error-free emails.
Take Your Community Care Strategies Online
Having a presence in or creating online patient communities can strengthen a hospital or healthcare system’s marketing strategy.
Craft Higher-Converting Healthcare Landing Pages: 8 Tips for Success
To maximize conversions, design healthcare landing pages to provide an exceptional user experience.