Healthcare Marketing Blog

Audiences for health systems are often fragmented, inhibiting marketing efficacy. Learn how omnichannel marketing can help health systems connect with patients.

When you create content and post it to your health system’s website, it’s tempting to think that nothing else needs to be done. The truth is that no matter how perfect a piece is when it’s posted, it still needs regular attention, which comes in the form of website audits. Web content audits are a […]

Learn why – and how – to avoid medical jargon in your healthcare marketing strategy.

How to use paid digital advertising to amplify your healthcare marketing

Understand the value of social proof and how to use it to amplify your brand

The burden of getting the word out about telehealth falls on healthcare marketing. Learn the strategies and tactics you need in this blog post.

In an era of uncertainty, making the right marketing decisions is critical to enhance the value of your hospital or health system brand.

As most healthcare systems move out of emergency response to the COVID-19 pandemic, the question arises: How do you market now? Many hospitals and healthcare systems are struggling for revenue because they paused elective and specialty surgeries so they could manage patients with the novel coronavirus. Once your hospital is ready to resume scheduling surgeries […]

Learn why OTT advertising is an essential part of any healthcare marketing strategy.

While engaging content is a central component of any digital marketing strategy, it doesn’t do much good if it isn’t reaching the people who need to see it and reaching them in a way that works for them.