Healthcare Marketing Blog
7 Reasons You Need a More Robust Content Marketing Strategy
Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.
Google’s New Ad Metrics: What You Need to Know
Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.
How Telemedicine is Changing Healthcare: 6 Key Trends in Telehealth Services and How Health Systems Can Adapt
The number of patients who use telehealth services is projected to double in the next 5 to 10 years.
Become Your Patients’ Go-To Wellness Resource
Learn how healthcare marketers can attract consumers interested in wellness by emphasizing patient satisfaction and patient-centered care.
Top Healthcare Marketing Trends for 2019: Health Risk Assessments
HRA programs have a variety of benefits for employers and employees, not to mention health systems. They make sense for everyone involved, which makes it easy to encourage employers to participate.
Show Patients Your Sensitive Side
Learn how to market to patients who have sensitive health concerns.
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score
Facebook Ad performance metrics are getting a facelift.
Use Journey Mapping to Keep Patients Coming Back
Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.
Embracing the Shift: Marketing Strategies That Highlight Outstanding Outpatient Care
Learn strategies for maintaining brand loyalty and building your patient base as healthcare increasingly shifts from inpatient to outpatient models of care.
‘Storynomics’: The 8 Stages of Great Story-Driven Marketing
Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.