Our Industry Experience

Credit unions and other financial institutions across the nation rely on Lightstream to help them grow deposits, strengthen loan portfolios, increase wallet share with existing members, train their staff, and build their brands within the communities they serve. Scroll down to see the types of advertising campaigns and marketing communications we develop for our clients on a daily basis.

ATM SCREENS

Make the most of your ATM network by refreshing screens with dynamic or static messaging designed to cross-sell solutions and attract new members.

BILLBOARDS

Take your brand to new heights with outdoor advertising that geotargets a specific audience or strengthens a campaign.

BRANCH COLLATERAL

Give your branch associates the tools they need to effectively and consistently communicate the benefits of your products and services.

BRANCH SIGNAGE

Expand existing member relationships, cross-sell existing products and services, and encourage referrals with engaging signage.

BRANDING

Does your brand need a slight refresh or a total rework? Let our brand exploration process provide the answers and increase your brand equity.

CONTENT MARKETING

Rely on our writers to develop custom content that positions you as a trusted resource for valuable information – deepening relationships and achieving results.

DIGITAL ADVERTISING

Attract new members with targeted, data-rich SEM, display, remarketing, Facebook, and LinkedIn advertising campaigns.

DIGITAL DISPLAY SCREENS

Maximize the cross-selling benefits of your in-branch
digital display systems with engaging static, animated, and video content.

DIRECT MAIL

Boost your ROI with strategically sound mailers that generate responses by clearly communicating the benefits of your financial solutions.

E-NEWSLETTERS

Deepen your relationships with members by providing
them with informative and relevant content that educates, entertains, and persuades.

INTEGRATED CAMPAIGNS

Create and execute multichannel campaigns with components that attract attention and integrate to leave a lasting impression.

ONBOARDING

You have the attention of new members, so deepen those relationships by clearly communicating the benefits of your financial solutions.

PRINT ADVERTISING

Increase brand awareness and attract new members with print campaigns that clearly communicate the benefits you offer.

RADIO & INTERNET RADIO SPOTS

Cut through the static by speaking directly to your target audiences during the times of day when they are most receptive.

SALES TOOLS

Equip your business development team with benefits-focused materials that support your sales strategies and bolster your brand.

SOCIAL MEDIA

Strengthen member relationships with thoughtful content and responsive social media management. Grow membership with Facebook and LinkedIn advertising campaigns.

TRAINING PROGRAMS

Prepare and motivate your team to develop new relationships and cross-sell solutions to your existing members.

TV SPOTS

Increase your brand awareness and attract new members with strategically sound, clearly written, and professionally produced commercials.

VIDEOS

Make the most of growing online video distribution channels by producing videos that increase brand awareness, drive growth, and educate existing members.

WEBSITES & LANDING PAGES

Open new accounts, cross-sell to members, and increase your institutional value with an intuitive web design that’s at home on all devices.

WHITE PAPERS

Dive deeper into relevant topics and establish your institution as a thought leader with well-researched, well-written, original content and professional design.

“I started working with Lightstream while I was serving as the Vice President of Marketing for California Bank & Trust back in 2011 and re-engaged with them again after moving to become the SVP/Marketing at North Island Credit Union, now California Credit Union. As noted, Lightstream has been a consistent partner of choice over the past several years, during which time we have been extremely pleased with their depth of knowledge, commitment to client services, and creative design capabilities.

LightSteam has been providing our team with a comprehensive list of services over the years, to include: art direction/graphic design, campaign development/execution, digital branding/advertising, and extensive copy writing. They have a keen sense of design, a humble management style, and quick turnaround capabilities. It has been a pleasure to have them as one of our primary marketing partners.

As a marketing executive who has served in this capacity for the past 25 years, I am sending this note of recommendation with complete confidence. The team members at Lightstream are smart, capable, personable, and considerate. We have been pleased with their services and look forward to our continued partnership for years to come.”

—Jill Faucher, SVP/Marketing
California Credit Union