Analytics & Business Intelligence
Do you need help capturing valuable data and turning it into actionable intelligence that you can use to make better decisions? Do you want to know how you stack up against your peers? Are you interested in identifying enrollment and donor growth opportunities and enhancing your institution’s reputation? Let our analysts help you identify data you should be collecting, how it compares, and what it means for your marketing strategies.
- Key Performance Indicators (KPIs) – Identifying what numbers define success is the first critical step. Capturing the data is the second. Analyzing them and providing reports is the third. We can help with all three.
- ROI Analysis – The most fundamental metric within marketing is ROI. Without it, you are forced to consider marketing spend as an expense rather than an investment.
- Report Creation – If you feel comfortable with your data, and you simply need help formatting your reports so they are clear and understandable, we can help.