Health System Content Development

Insights

Healthcare
September 8, 2022
Bolstering Your Healthcare Brand With Social Proof

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

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Healthcare
August 4, 2022
Short Video Marketing for Health Systems: Tips of the Trade

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

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Healthcare
June 29, 2022
Leveraging Price Transparency as a Marketing Opportunity

Understand the requirements of the Hospital Price Transparency Law and how you can use it to your advantage in marketing your healthcare system.

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Healthcare
February 10, 2022
What You Should Know About Jargon’s Effect on Your Healthcare Marketing

Learn why – and how – to avoid medical jargon in your healthcare marketing strategy.

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Healthcare
December 12, 2019
Why Context Matters in Healthcare Marketing

While engaging content is a central component of any digital marketing strategy, it doesn’t do much good if it isn’t reaching the people who need to see it and reaching them in a way that works for them.

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Healthcare
October 1, 2019
7 Reasons You Need a More Robust Content Marketing Strategy

Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.

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Healthcare
June 27, 2019
Become Your Patients’ Go-To Wellness Resource

Learn how healthcare marketers can attract consumers interested in wellness by emphasizing patient satisfaction and patient-centered care.

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Healthcare
May 14, 2019
Show Patients Your Sensitive Side

Learn how to market to patients who have sensitive health concerns.

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Healthcare
January 8, 2019
Use Journey Mapping to Keep Patients Coming Back

Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.

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