Health System Marketing Strategy

Insights

Education
August 22, 2019
Google’s New Ad Metrics: What You Need to Know

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

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Healthcare
July 16, 2019
How Telemedicine is Changing Healthcare: 6 Key Trends in Telehealth Services and How Health Systems Can Adapt

The number of patients who use telehealth services is projected to double in the next 5 to 10 years.

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Healthcare
June 12, 2019
Top Healthcare Marketing Trends for 2019: Health Risk Assessments

HRA programs have a variety of benefits for employers and employees, not to mention health systems. They make sense for everyone involved, which makes it easy to encourage employers to participate.

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Education
April 26, 2019
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score

Facebook Ad performance metrics are getting a facelift.

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Healthcare
January 8, 2019
Use Journey Mapping to Keep Patients Coming Back

Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.

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